Trade shows are back with a bang after a long pause caused by the outbreak of the coronavirus pandemic. There has been a lot of improvement in the world of exhibitions. Now, exhibiting companies comeup with a lot of fresh and creative ideas to promote their brand at the fairground.
Are you planning to exhibit in the upcoming exhibitions in Europe? How would you stand apart from your competitors at a cluttered event like a trade show?
We have enlisted a few tips on how the latest exhibiting trends can help you steal the spotlight at the event.
Attractive Booth Designs: The first thing that attendees notice at a trade fair is your exhibition stand design. So, it should be constructed in a way that catches the eye of your intended target group and helps increase visitor interaction at your booth as well. There should be enough space in your booth for attendees to roam around freely. Your booth design should be able to reflect your brand’s image and able to convey your brand’s message to your audience effectively.
Incorporating Technology: In this digital era a lot of exhibiting companies use the latest technologies to boost their brand on the show floor. You don’t have to be a tech-heavy business to include certain technologies in your exhibit. Some technologies like virtual reality, augmented reality, and 3D hologram displays, use QR scanner codes instead of opting for traditional business cards and using digital displays rather than signs and banners. All these technologies not only keep the audiences engaged at your booth but also help promote your brand at the events.
Providing a Seating Area: Attendees get exhausted going from one booth to another on the show floor and offering a relaxing environment for them to unwind at your exhibition stand will make them stick around longer at your booth and learn more about your brand. You can also provide some refreshments or a mobile charging station at your exhibit to keep them engaged at your stand. Encouraging your team members to initiate comfortable conversations with the attendees can help you build strong business relationships with your prospective customers and increase your sales.
Proper use of Lighting: The right lighting can help draw in attendees to your booth. There are various lighting options that you can choose from based on your requirements, like color-changing, pulsing, and fading lights that can be used to highlight certain items or features at your booth, and motion-sensing lights that change color every time someone walks by. All these lighting components help increase foot traffic at your booth.
Gamify your exhibit: You can draw in attendees at your booth by introducing various games, quizzes, and activities at your exhibition booth, such as trivia, raffles, toss the bean bag, and many more. These activities not only keep the attendees interested in your brand but also offer them a memorable experience.
Know More About Blueprint Global:
Ours is an experienced and dynamic exhibition stand builder company in Germany that provides comprehensive stand services at a competitive price all across Europe. We are your reliable exhibiting partner that takes care of all your stand-related solutions.
Are you worried about your lack of exhibiting experience or your small exhibiting budget?
We are here to help you design and construct a tailor-made stand that includes all your business goals and objectives.
Feel free to get in touch with us at email@example.com to share your stand specifications.